Starbucks and the Risse of the City State Essay Example | Topics and Well Written Essays - 750 words

Starbucks and the Risse of the urban center State - Essay ExampleThe sentiments of opposition often provide us with newer meanss of carrying expose the delegate and we can prepare ourselves even for adverse circumstances. For example it is said that, If you want peace, be ready to fight. and sun Tzu further stated that, If you want a real shape, firstly be unshaped.During the last century federal agency basi roary implied military force-out and the ruling power. But as we enter into the 21st century, scotch power seems to have taken over all other types of power. While earlier the power used to be shown in the battlefield, now it the companys boardrooms which plan out the fight. The fight is then executed with the help of well laid out marketing and promotional strategies. The levels of prosperity of the citizens and the economic power of the country are now increasingly be used by nations as a tool to exert pressure on other nations. This way these nations are enjoying glor y without fighting on the battlefields. Like cheer Tzu says Glory without fighting is the best. New knowledge domain order says that, do not kill your enemies, but use them to become stronger. Some people prefer to call the global footprints of multinational corporations as examples of imperialistic designs from the developed nations. These are termed as example of countries using their economic power with their companies. Starbucks is one such example where the company has established itself well in many countries approximately the world.Starbucks has been a well known brand for specialty coffee offering fresh rich-brewed coffees, espresso beverages, a rake of pastries and confectionary items, coffee-related accessories and equipment, and a line of premium teas under its brand name. The company has handed its outlets in about 43 countries outside the USA1. Starbucks was also able to enter into strategic alliances with other companies and make fullest use of the opportunities t o widen its client base. Sun Tzu says, Divide your soldiers and give them prize for booty and do not fight in the footling area, fight for fatal places. This seemed to be basic inspiration behind the strategy of Starbucks. Starbucks has established itself well in big cities and is offering a tough competition to rival companies. With different types of offers to customers in different locations and on different occasions, the company has been able to take fullest benefit of localizing the products and services. As per Sun Tzu the rule of strategic capturing is To fight and defeat in all your battles is not supreme excellence supreme excellence consists in breaking the enemys tube without fighting.Starbucks has been able to establish itself as a company in key cities around the world, where they can allow to the people with time and money to be spent with their friends and families. So far they have been able to open and popularize their outlets in places like New York, London, T okyo, Dhaka, Beijing, Istanbul etc. The manner in which Starbucks has been able to successfully run through its strategies, despite oppositions from some quarters is an indication of the script written by Sun Tzu and followed by the company. Sun Tzu stated, There are roads which essential not be followed, armies which must be not attacked, towns which must be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed. Despite the